“I think when you do anything at a reasonable level you end up, just from the very nature of it, in your industry bubble. And I think something like this – Aleda Connect – is a circuit breaker. You realise there’s a part of your brain that’s not thinking anymore. That’s what I’ve really liked; you get a different terminology, a different way of thinking and it just doesn’t happen unless you do something like this. That’s the thing that I reckon has been great.”
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Rob Sitch
Director, Producer, Screenwriter & Actor