Privacy policy

Your privacy matters to us.

This Privacy Policy sets out the commitment of LeadLearn Pty Ltd trading as Aleda (ABN 75 610 794 815) (“Aleda”, “we”, “us”) to protect the privacy of personal information we collect about you, including through this website, https://www.aledacollective.com/ (“Website”), as well as through our other business operations or directly from you.

Please read this Privacy Policy carefully and contact us using the details set out below if you have any questions.  

By providing us with personal information, you indicate that you have had sufficient opportunity to access this Privacy Policy and that you have read and accepted it and consent to the collection, use, holding and disclosure of your personal information as outlined.

If you don’t want to provide personal information to us, then you don’t have to, however this may affect your use of this website.

TYPES OF personal information we collect

The types of personal information we collect may include:

  • names;
  • identity data (including your name and username or similar identifier);
  • contact data (including your contact details such as your billing and delivery address, email address and telephone number);
  • transaction data (including details about payments to and from you and other details of products you have purchased from us);
  • technical data (including your internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website);
  • profile data (including your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses);
  • usage data (including information about how you use our website, products and services); and
  • marketing and communications data (including your preferences in receiving marketing from us and our third parties and your communication preferences).

If you’re a customer and would like to deal with us anonymously or use a pseudonym, feel free to do so.

How we collect personal information

We collect this information from you when you make an enquiry with us (for example, by telephone or email), purchase a product from us, sign up for a service via our website or submit a contact enquiry on our website, etc.  

We are committed to using lawful and fair means to collect personal information and collecting it from others only when it is unreasonable or impracticable to obtain certain information from you directly. We collect personal information about you from:

  • you
  • searches and enquiries
  • your use of our website

Third parties may also use cookies, web beacons and similar technology to collect or receive information from our website or from you and from elsewhere on the internet and use that information to provide measurement services and targeted advertising (such as the Facebook pixel, Google Analytics and AdWords). If we receive your personal information from third parties, we will protect it as set out in this Privacy Policy.

We will destroy or de-identify information where we form the opinion that the information has been provided to us unlawfully or unfairly.

Use of your personal information

We do not sell your personal information – such as your name and contact information – to third parties to use for their own marketing purposes. Aleda uses the information we collect for the following purposes:

Provide our Service: To provide you the Aleda Service, communicate with you about your use of the Service, respond to your inquiries, provide troubleshooting, and for other customer service purposes.

Personalisation: To tailor the content and information that we may send or display to you, to offer personalised help and instructions, and to otherwise personalise your experiences while using the Service.

Marketing and promotions: For marketing and promotional purposes, such as to send you news and newsletters, special offers and promotions, or to otherwise contact you about products or information we think may interest you, including information about third-party products and services.

Analytics: To gather data to better understand how users access and use the Service; to evaluate and improve the Service, and to develop new products and services.

Comply with the law: We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Prevent misuse: Where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person or violations of our Terms of Service or this Privacy Policy.

Disclosure of personal information

We may share your information with organisations that assist us to provide information, products and services to you. Those organisations will receive only the information they need to help deliver the Aleda Service. By using the Aleda Website you consent to the disclosure of your information to those organisations. We take reasonable steps to ensure that these organisations are bound by confidentiality and privacy obligations in relation to the protection of your personal information. We may also disclose information when it is required by law. We may disclose information to parties located outside of Australia. These locations may include, but are not limited to, the United States of America.

Security

We take reasonable steps to protect your personal information. However, we are not liable for any unauthorised access to this information. The transmission and exchange of information is carried out at your own risk. We take steps to safeguard against unauthorised disclosures of information, however we cannot assure you that personal information will not be disclosed in a manner that is inconsistent with this Privacy Policy.

Cookies, Pixels and Tracking

We and our third-party providers use cookies, clear GIFs/pixel tags, JavaScript, local storage, log files and other mechanisms to automatically collect and record information about the usage and browsing activities of you and your website visitors across third-party sites or online services. We may combine this information with other information we collect about users. Below, we provide a brief summary of these activities.

Cookies: These are small files with a unique identifier that are transferred to your browser through our websites. They allow us to remember users who are logged in, to understand how users navigate through and use the Service, and to display personalised content and targeted ads (including on third-party sites and applications).

Pixels, web beacons, clear GIFs: These are tiny graphics with a unique identifier, similar in function to cookies, which we use to track the online movements of users of the Service and to personalise content. We also use these in our emails to let us know when they have been opened or forwarded, so we can gauge the effectiveness of our communications.

Analytics Tools: We may use internal and third-party analytics tools, including Google Analytics. The third-party analytics companies we work with may combine the information collected with other information they have independently collected from other websites and/or other online products and services. Their collection and use of information is subject to their own privacy policies.

Third-party ad networks

We may use your Personal Information to provide you with targeted advertising or marketing communications we believe may be of interest to you. For information about and to opt out of personalised ads from many ad networks, please visit Your Online Choices.

Data retention

When you create an Aleda account, we will maintain all data for our records unless and until you ask us to delete this information.

Accessing your personal information

You have a right to access your personal information in accordance with the provisions of the Privacy Act 1988 (Cth). If you would like to do so, please email us at info@aledacollective.com and let us know. You may be required to put your request in writing for security reasons.

We reserve the right to charge a fee for searching for, and providing access to, your information on a per request basis. We reserve the right to refuse to provide you with information that we hold about you, in certain circumstances set out in the Privacy Act. If you believe that any information we hold on you is inaccurate, out of date, incomplete, irrelevant or misleading, please email us at info [at] aledacollective.com. We will respond to any request shortly after receiving it and will endeavour to promptly correct any information found to be incorrect.

Complaints

If you have any complaints about our privacy practices, please feel free to send in details of your complaints to LeadLearn Pty. Ltd., PO Box 211, Willunga, 5172, South Australia. Alternatively you may contact us online. We take complaints very seriously and will respond shortly after receiving written notice of your complaint. If you are unsatisfied with our response, the Office of the Australian Information Commissioner may be able to assist you with a review of our decision. Contact the OAIC for more information.

Changes

Please be aware that we may amend this Privacy Policy in the future with changes, additions and deletions, at our discretion. Your continued use of the Site following any amendments indicates that you accept the amendments. You should check this page from time to time to ensure that you are aware of any changes.

This Privacy Policy was last updated: 20/08/2021

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